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Neil, I'm on a deadline, so I must be super brief. Some of this is covered in the project description on the FASH-OFF project page and the rest in the Pre Production meeting, where Nick describes his intentions for the project.
But in terms of format (i.e. the structure) the project is a follow-up to a project we did last year with Simon Foxton called 'Sittings'. For that (in case you didn't see it - it's in the Archive), we gave over a full month to documenting the visual world of someone with a very specific aesthetic and asked them to develop that into a sequence of live performances (which has become arguably the most successful or remarkable aspect of SHOW, with projects like Sleep, Transformer, SHOOT, Make It Up, By Arrangement, Dress Me Up, Dress Me Down, Bring & Buy and their integral live broadcasts being among the most popular and discussed of the site's near six year life).
Simon used the platform to do thirty live sittings, whereupon each day, a boy was dressed and groomed into a different brand and then sat in front of the webcam for an afternoon, answering the phone to viewers intermittently, as a 'living still'. In that sense, it was a mammoth collections story, with life breathed into the still pages (if you like).
There's not much difference here (only that it's far shorter): it's just a fashion special -part fashion feature, part editorial shoot- but done in real time. As I am sure you don't need me to explain to you, each of Gareth's performances are loosely themed around his different attitudes to the industry in which he finds himself (though I haven't actually asked him to psychoanalytically deconstruct them: maybe that's another project). Tedium, performance, glamour, repetition, seemingly unassailable tasks etc.
Where it's very similar to Simon's project (and Liberty Ross' Dress Me Up, Dress Me Down project, for that matter) is that in addition to the live entertainment, we've asked the featured personality to unpack a little of themselves in whatever means available to give us a little more than the finished product. Staple SHOWstudio stuff, really, not purely for the Pugh!
My belief is that it's the artist's job to be able to convey his message without having to deconstruct his intentions in written word.
If I don't understand something, it's either because the art piece/presentation wasn't clear enough or too vague, or because I'm too naive to understand the message.
hi ben,
I think we should give the hole project the time it need to develope,the answers to your and our questions will come by at the end of the project, and if not then we will have the chance to argue about it,
the hole party , and the cards performance seams tooooo easy for me and surely also for you, lets just give them the time to develope the hole thing ... i realy hope to find some new stuff in it, and if we dont, it dosent really matter really, it is just one more project for the hole SHOWstudio...
take it easy man...
cheers.
hi ben,
I think we should give the hole project the time it need to develope,the answers to your and our questions will come by at the end of the project, and if not then we will have the chance to argue about it,
the hole party , and the cards performance seams tooooo easy for me and surely also for you, lets just give them the time to develope the hole thing ... i realy hope to find some new stuff in it, and if we dont, it dosent really matter really, it is just one more project for the hole SHOWstudio...
take it easy man...
cheers.