Osman Yousefzada
Andy Warhol famously coined the 'Fifteen Minutes of Fame' cliche, but only in fashion do those fifteen minutes come around every six months. While all eyes usually focus on the flurry of the catwalk presentation, Fifteen Minutes of Fashion not only turns the lens backstage, but on the designers themselves. Taken during the S/S 2009 London Fashion Week presentations, these diptych images capture leading British designers five minutes before their show, and five minutes after their creations exited the runway. Curated by Magda Keaney and featuring the striking photography of Giles Price, the resulting portraits offer an arresting before-and-after contrast reflecting each designer's behind-the-scenes response to the realisation and reception of their latest collection.
Giles Price is a photographer based in London. His work is primarily portrait based, tending toward a graphic, straight up style and utilising a self developed system of lighting in... [more]
Magda Keaney is a curator and writer. Formerly Curator at the Australian National Portrait Gallery, she held a Research Fellowship with the photography collection at the Victoria & Albert Museum... [more]
Photographic Assistance and Production: Ben Etridge
