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PARIS FASHION WEEK: Jeremy Scott

Opening to a cranked-up and cracked-out chamber orchestra's musak rendition of 'Material Girl' straight from a hotel elevator, Jeremy Scott's show proved he is no master of understatement. And that's exactly why we love him. For S/S 2009 Jeremy has evidently been inspired by the credit crunch and the safe conclusion that, when it comes to conspicuous consumption, we are all nothing more than nouvelle Marie Antoinettes - the original Material Girl. Accordingly, Jeremy's first outfit set the tone: a toile de juoy print mini-mantua that barely grazed the thigh, topped off with Eugene Souleiman's extravagant, excessive and towering 18th century wig - amazingly, our second of the day - trailing powder in its wake. Yes, Scott decided to stamp around in the flounces, furbellows and socio-economic upheaval of the French Revolution this season: however, Scott's is a decidedly clubkid Versailles. The high-piled poufs were for the boys too, and while engageantes and eschelle bows were all present and kind of correct, they were used to decorate swimsuits as opposed to court dress, while Marie's ferme ornee was represented by a series of chintzy dungarees and billowing shirtdresses. Later sections toyed with references closer to the 1980s than the 1780s, with kitschy Desperately Seeking Susan print dresses and lashings of thick lace in pink and black. It was a simple, vulgar, historically-inaccurate blast from start to finish, and that's what Scott does best - postmodern subtext of pastiche, parody and Scott's vision of our fossil fuel consumption aside. And as Margiela proved yesterday, nothing beats a great cake finale - Jeremy's was a rehash of Madonna's blasphemous 'Comme un Vierge' MTV performance, replete with a glaring white oversized acetate wedding cake that Jeremy took his bows from. Mr Scott, we're crazy for you.

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and why don't Style .com cover him?

By la at 18:48 Sat 25 Oct 2008 | reply to this >

Speaking without knowledge of the machinations of style.com, I suspect there are a number of reasons. Primarily, Jeremy Scott is a relatively small show in Paris, which of all the fashion weeks is undoubtedly the most crowded. I am a fan of Scott, but his shows over the past few years in New York have been focussed at building a strong business (understandably!) rather than really pushing fashion forward. Of equal, if not greater, importance is the fact that Scott doesn't advertise. So while his clothes are consistently championed by smaller magazines such as i-D, the bigger advertising-orientated magazines and websites don't really afford him coverage.

I really liked this show - it was playful, it was fun, and it was interesting. It's not going to change the world, but it makes it a happier place. And sometimes, that's exactly what we want fashion to do.

By Alex Fury at 16:15 Tue 28 Oct 2008 | reply to this >

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