The Rodnik Boys

By Penny Martin, 17:16 Mon 11 Jun 2007

It may not seem long ago that fashion week was upon us, but it's that time of the year when the BFC get round to deciding on the schedule for the S/S '08 shows. Specifically to decide on the 'New Gen' awards, I had the pleasure of meeting the pictured Rodnik boys last week. Though they are well known in the US -where they are stocked in the mighty Barneys among other outlets- they are relatively new to the UK. I was intrigued to hear about the concept behind the brand: apparently before they picked it up, 'Rodnik' was a defunct label previously started by a Russian princess at the turn of last century, which seems to fit with their quirky and slightly perverse approach to structuring their business. I mean, check out those hats.