SHOWS FILM WEEK S/S 2005: ANNE-SOFIE BACK

As visible shoulder pads, twisted denim dungarees and wet T-shirts that revealed red lace bras proceeded (in reverse order) down Ann-Sofie Back's S/S '05 catwalk, it was clear that this Swedish designer's antipathy to conventional representations of femininity was ongoing. As her peers made their money back on bankable, pretty accessories like dainty high heels and lady-like handbags, Ann-Sofie's broken sunglasses, slit bowler hats worn as necklaces and rope belts served to complicate already challenging visions of campus-girl imperfection.

How then, would she market that classic money-spinner, the fragrance? In a season that was peppered with scent adverts and launches-Dior's J'Adore, Chanel's No. 5, Viktor & Rolf's Flowerbomb-Ann-Sofie collaborated with photographer Benjamin Huseby to imagine the perfume campaign that could capture her brand's key values of subverted sophistication, awkwardness and hard-to-reach beauty. Were she ever to create a fragrance, that is.

The second in a week of films related to the recent Spring/Summer '05 collections, 'Sandra' unpacked this popular, pre-Christmas genre of fashion image-making with the quintessential self-awareness and wit that characterises an Ann-Sofie Back project.

• Movie Last updated 12 Oct 2004
• Contributors Last updated 12 Oct 2004

Related Projects: [Fashion] [Film] [Collections] [London Fashion Week] [Ann-Sofie Back] [Benjamin Alexandre Huseby]

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