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THE SOUND OF CLOTHES: ANECHOIC

THE SOUND OF CLOTHES: ANECHOIC

Laura Bradley, Paul Hetherington, Nick Knight, Penny Martin, Ross Phillips, Zora Star

Anechoic is a 'collections story' project that used sound instead of visuals to interpret the essence of key garments from the A/W '06-7 season by leading fashion brands. A live recording session in a specialist recording studio -a hemi-anechoic chamber- on 1 June 2006 was used to create a series of groundbreaking interactives that for the first time in fashion media, detailed the precise sound of fashion materials such as feathers, sequins, glass crystals and beads, nylon, taffeta, leather, velvet, jacquard, zips and metallic chains. The live broadcast was also filmed, providing motion image footage of model Zora Star working in the unconventional, futuristic studio environment, which was then edited to create abstract shorts of each audio 'shot'.

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