SKIN

&Son. (Simon Foxton/Nick Griffiths)

Skin was an undertaking by the company &Son, the creative consultancy run by stylists Simon Foxton and Nick Griffiths; a commercial project that rethought traditional advertising using motion image. Ten models from a range of mixed ethnic backgrounds -five male and five female- were filmed wearing pieces from adidas’s new ‘Materials of the World’ line, a collection influenced by the indigenous fabrics of different world cultures. Over a period of ten days beginning on May 10, the living portraits were also displayed in the windows of a Curtain Road shop front in London’s Shoreditch where the attention of passers by was tested to register that it was film and not stills that were seeing. In this sense, Skin was a subtle development out of Simon Foxton's previous Sittings: Thirty Men project of 2005 and a handsome addition to SHOWstudio's ongoing study of living fashion portraiture.

• Portraits Last updated 1 May 2007
• Project Blog Last updated 1 May 2007
• Contributors Last updated 1 May 2007